Case Analysis of General Electric (GE) Business Model in Industrial Analytics
[Group Assignment] Case Analysis Syndicate : 9 Members : Chiesa Octavianus Manoppo (29121313) Faldi Irham Pratama (29121158) Kun Rinaldi Pramana (29121035) Reggy Aldynov Alamsyah (29121074) Rifqi Tyaga Wisista (29121292) Why is GE pursuing industrial analytics? Imlet (CEO at the time) saw that there were scientists telling stories about the development of sensor technology and kept thinking about how much information could be used from these sensors. GE is pursuing industrial analytics because it is aiming for business expansion and industrial analytics provide a promising profitability. Industry 4.0 also creates an opening for GA to enter the analytics software through cloud platforms. At first they made products, right, then there were many products and made a CSA (contract service agreement. Then from a complicated process they made software because for efficiency, the CEO looked at this as the future. The optimization using analytics software will impact in :...